[#3_Eng] 7 Simple Steps to Building an Efficient Hospital Brand 2024

Hospital branding is one of the methods to promote the hospital's image aimed at increasing its competitiveness with medical facilities, clinics and various hospitals nowadays. In this article, we are going to discover the reasons and how to build a hospital brand effectively.

What is "hospital brand"?

“Brand” is a term that describes how an individual perceives or evaluates the quality of a product or service after his or her experience. An organization's brand, a product not only stops at a commercial picture or a viral video but is also demonstrated as an image that affects the mindset of consumers.

Hospital branding is a long process in which hospital leaders and brand communication teams need to work together to raise awareness and action that has a positive impact on the healer. Hence, awareness will be positively transformed into consumer behavior through the use of hospital medical services.

What is "hospital branding"?

Why we should build a hospital brand?

Building a healthcare brand is one of the most important and long-lasting decisions for hospital users. Here are some important reasons why we should build a hospital brand:

• Help to increase competitiveness: There are now a lot of hospital systems, clinics and medical facilities with different brands across the country. This is accompanied by an ever-increasing need for health care. For that reason, building a reputation brand for the disease will contribute to the hospital's image more prominent and increase the level of credibility in the eyes of the patient.

• Consumers have numerous healthcare options: In addition to being highly competitive, investing in branding also gives people more choices when coming to hospitals. This is due to the fact that they can choose a clinic near their home, a treatment that fits their pockets, or prefer a medical clinic with a full facility and a team of experienced doctors.

• Attracting talents in the healthcare industry: Not only does it recreate brand positioning within the people, but the image of a reliable hospital will help attract a team of doctors who are experienced and talented. This is the ambitious goal of the medical facility itself and the foundation for building the future of the medical talented generations.

• Improved revenue for the hospital system: Effective hospital branding strategies will help build customer confidence and make them more willing to spend on hospital products and services. Since then, the hospital's revenue has improved and the business potential has grown more and more in the future.

One of the key reasons for building a hospital brand is the revenue potential.

7 Steps to Build a Sustainable Hospital Brand

To build a successful hospital brand, here are some following steps:

Step 1: Learn the philosophy of brands

If you want to succeed in any field, it's a prerequisite to get an idea for the job you're doing, especially in hospital health. This is because the ideal of a brand is connected to the operational philosophy that leads to the long-term growth of a business. For example, John Sculley had the idea of turning the image of a faulty apple into a big name that would shape the success of Apple in the following years.

Step 2: Build the hospital's brand identity

Brand characteristics are defined as terms that clients, specifically patients or service participants in a hospital, use to comment on the hospital. When implementing a hospital brand, you should choose the right brand personalities, meaningful to the value of people's health and healthy living environment. Some personalities can be referred to as thoughtful, dedicated, trustworthy...

Step 3: Locate the hospital's brand

Brand positioning is any phrase that, whenever mentioned, most people think of the hospital brand. For example, when you talk about the famous maternity hospital in Saigon, you'll think of the Tu Du Hospital. Or when you ask about a hospital that treats respiratory diseases, you'll think of the Ear-Nose-Throat Hospital.

Brand positioning will help people think about the hospital immediately.

Step 4: Hospital's Brand Characteristics

Brand characteristics are factors that only the business owns or is referred to by many people and receive huge consumer attention. Unlike brand positioning, brand characteristics represent a broader sense of culture, and the core values of the hospital.

Step 5: Hospital brand slogan and tagline

According to the study, on average, for 24 hours each person is exposed to thousands of different advertising messages, and the chance to engage in brand awareness lasts only about 5.7 seconds. That's why a tagline with a short message and a slogan will help change user behavior, improve purchasing power, and convey a lot of good messages about hospitals.

Step 6: Design a hospital brand image

Besides, imagining a hospital brand is the perfect solution to give people a more intuitive and persuasive look when referring to a particular hospital brand. One of the most important images is the logo because it represents the soul, identity and operating ideal of the brand. In addition, you should not ignore other branded media publications like banners, posters, pictures of patients, relatives, and medical teams...

Brand recognition of a hospital in the U.S.

Step 7: Promote the hospital's brand image on platforms

Once the brand image has been completed, the hospital should advertise online and offline. Nowadays, social media platforms are becoming more popular than ever, so bringing brand images, taglines, and slogans will bring hospitals closer to consumers. Some of the most popular social networking sites are Facebook, YouTube, Instagram...

Summary

Building a hospital brand is a long process that requires the empathy, understanding, and heart investments of a hospital team. Hopefully, the information that the article provides will be a reliable reference for you.